Investor Pitch Deck
Investor overview · November 2026
Automotive parts commerce, built to source.
ndestore.com is a specialist automotive commerce business that brings parts, accessories and custom decals together with vehicle-focused product information, sourcing support and coordinated fulfillment.
At a glance
A catalog-led storefront with a sourcing service behind it
The business combines self-serve product listings with parts-on-demand inquiries. Buyers can search listed products for their vehicle or ask the team to research and source a part that requires additional supplier work. The deck describes the model as vendor-fulfilled and sourcing-led, supported by a dedicated fulfillment facility and carrier relationships.
Company
Specialist marketplace for automotive parts and customization
Founded in Lahore in 2020, ndestore.com serves customers across Pakistan and international markets. Its proposition connects automotive buyers and enthusiasts with parts and accessories across vehicle makes and models, alongside custom decals.
How customers use the storefront
Customers can browse product listings and place an order through the online store. When a part needs additional identification, fitment checking or supplier research, the presentation directs customers toward parts-on-demand inquiries and support.
What the company brings together
The deck positions ndestore.com across genuine, OEM and aftermarket parts, automotive accessories and custom decals. It presents the storefront as both a product discovery channel and a route to assisted sourcing.
Products & services
Product discovery and assisted sourcing in one storefront
The catalog spans automotive parts and accessories, with more than 15,836 listings referenced in the deck. Custom decals are included in the business overview as a distinct customization offering.
Parts
Listings cover genuine, OEM and aftermarket parts across vehicle makes and models. Product information is intended to help buyers identify a relevant item and assess fitment.
Accessories
Accessories sit alongside parts in the catalog, supporting vehicle owners who are shopping for functional additions and vehicle-specific items.
Custom decals
Custom decals extend the offer into vehicle customization for car enthusiasts as well as customers looking for a particular part.
Customer proposition
A simpler path from identifying a need to confirming a part
The customer proposition centers on fitment confidence: give buyers a way to browse vehicle-focused listings, request help when an item is difficult to identify, and check compatibility and order details before proceeding.
Find
Customers browse parts and accessories matched to vehicle makes and models. The storefront supports self-serve discovery, with expert help available when the buyer needs assistance.
Source
For requirements that need supplier research or international procurement, customers can submit a parts-sourcing inquiry rather than relying only on an existing product listing.
Confirm
Parts support helps customers check compatibility, order details and delivery. This guided step addresses the risk of selecting an unsuitable part based on incomplete vehicle information.
Together, the listed-product experience and inquiry channel create two routes through the same storefront: direct purchase for listed items and assisted sourcing for less straightforward requirements.
Back to top ↑Operating model
On-demand procurement with coordinated fulfillment
The deck describes an asset-light, vendor-fulfilled model. A broad catalog and dedicated fulfillment facility are presented as supporting business continuity and operational control. Orders can originate as a direct storefront purchase or a parts-sourcing inquiry.
Customer order or inquiry
A customer places an order on ndestore.com or submits a parts-sourcing inquiry for an item that needs further identification or procurement.
Sourcing and fulfillment
The described process coordinates sourcing, quality checks, packing and dispatch. The presentation positions fulfillment as an end-to-end operating capability.
Carrier delivery
Orders move to domestic or international delivery through the carrier relationships named in the presentation.
Fulfillment & delivery
Domestic and international carrier support
The presentation names PostEx for domestic deliveries and DHL and Pakistan Post for international shipping. It describes the fulfillment flow as covering sourcing and quality checks through dispatch, followed by carrier delivery.
| Stage | What the deck describes | Named channel or partner |
|---|---|---|
| Order entry | Storefront purchase or parts-on-demand inquiry | ndestore.com |
| Preparation | Sourcing, quality checks, packing and dispatch | Coordinated fulfillment |
| Domestic delivery | Carrier delivery within Pakistan | PostEx |
| International shipping | Shipping for international customers | DHL and Pakistan Post |
Carrier relationships are stated in the deck. Service coverage, delivery times, rates and shipment volumes are not specified in the supplied slides.
Back to top ↑Current traction
Nearly 14,000 orders recorded over twelve months
The deck reports sales across Pakistan and international buyers and pairs the order history with a catalog of more than 15,836 listed products. Shopify analytics and management reporting are shown separately below because the deck gives different sales totals for the same trailing period.
Year-on-year growth since inception
Annual sales have grown from PKR 22.46M to a projected PKR 48.52M
The year-on-year series below uses the corrected PKR 39.60M figure for 2023–24. Each bar shows annual sales in Pakistani rupees and the approximate US-dollar equivalent; badges show change against the previous listed year.
*2025–26 is projected. Annual growth percentages are calculated from the supplied consecutive sales figures. USD values use the approximate PKR 276.70/US$ reference rate disclosed below.
Sales outlook · growth capital scenarios
Growth capital creates a larger 2026–27 sales opportunity
Management’s projections compare a continued-growth case without additional capital against an accelerated case with growth capital.
| Financial year | Scenario | Projected sales · PKR | Approx. USD | Year-on-year change |
|---|---|---|---|---|
| 2025–26 | Baseline projection | PKR 48.52M | US$175.4K | +13.4% |
| 2026–27 | Without growth capital | PKR 52.50M | US$189.7K | +8.2% |
| 2026–27 | With growth capital | PKR 85.25M | US$308.1K | +75.7% vs. 2025–26 |
High-growth potential
Capital can accelerate the operating changes that unlock scale
The opportunity is to turn an established sales base and a sourcing-led commerce model into a more structured, cash-efficient operation, while building international sales and services launched in 2026.
01Organization structure
Define clear ownership across sourcing, catalog quality, customer support, fulfillment, finance and international services. Add operating rhythms, role-level measures and management reporting to shorten decision cycles and execution time.
02Working capital & cash flow
Provide timely funds for supplier procurement, order processing, service improvements and planned growth activity. Better cash-flow visibility can reduce execution delays and support more reliable fulfillment.
03Efficient customer acquisition
Build on management’s low customer-acquisition-cost objective through tighter attribution, repeat-customer programs, category-focused campaigns and conversion improvements. Track CAC and contribution by channel before scaling spend.
04Better service & fitment confidence
Improve product data, compatibility checks, inquiry handling, order updates and after-sales support. More consistent service can help convert difficult sourcing requests and strengthen customer trust.
05International sales & sourcing
International sales and services began in 2026. Growth capital can support market-specific product discovery, sourcing coordination, shipping processes and customer support for cross-border orders.
06Disciplined operating costs
Keep the model asset-light while improving planning, supplier coordination and service productivity. Monitor fulfillment cost, return rates and operating expense against sales as volume scales.
07AI-enabled automation
Apply AI tools to repetitive catalog enrichment, inquiry classification, vehicle-fitment research, sourcing workflows and internal reporting, with human review for accuracy and customer-facing decisions.
Investor protection · returns · risk
Quarterly visibility, disciplined controls and transparent return terms
The investment case is built around growth in a vendor-fulfilled, sourcing-led model. Management describes the operating model as resilient through geopolitical and energy-price pressures; this is not a claim that the business or investment is risk-free.
Risk-aware operating model
The asset-light, vendor-fulfilled approach is intended to limit fixed-asset exposure and preserve flexibility as sourcing needs change. Management reports operations have continued through external disruption. Geopolitical events, fuel and shipping costs, currency movements, supplier availability, regulation and customer demand can still affect performance.
Quarterly close & investor reporting
Provide a quarterly financial close and investor update covering sales in PKR and USD, cash flow, growth-capital deployment, orders, service performance and actual results against plan. Reconcile FX assumptions and material variances each quarter.
Quarterly return review
Review potential distributions or returns quarterly under the signed investment terms and available distributable cash. Any payment remains subject to company performance, cash requirements, approvals and applicable law; no fixed or guaranteed return is implied.
ROI calculation
ROI = (cash distributions + realized value at exit − invested capital) ÷ invested capital × 100. Report the original and realized amounts in PKR and USD, with transaction-date exchange rates stated. The supplied terms do not specify a target ROI percentage or holding period.
Long-term goals
Build the systems for a PKR 200M business and a public-market future
Automation
Integrate AI tools
Automate repeatable catalog, sourcing, support and reporting work, with accuracy checks and human oversight.
Two-year ambition
Reach PKR 200M annual sales
Equivalent to approximately US$722.8K at the reference rate used on this page. Reaching this from the PKR 85.25M growth-capital scenario implies roughly 53.2% annual growth over two years.
Long horizon
Work toward a listed company
Build the governance, financial reporting, operating controls and scale required to pursue a future public listing. This is a long-term ambition, not a commitment or guaranteed outcome.
Operating traction
Four-figure monthly order volumes, with a July high
The deck describes four-figure monthly order volumes and reports a monthly high of 1,499 orders in July 2026. Across the trailing twelve-month Shopify series, 13,959 orders were recorded. November periods are partial.
What is stated
Nearly 14,000 orders in twelve months; 13,959 Shopify orders in the analytics note; July 2026 peak of 1,499 orders.
What is not shown
The individual monthly order counts are not printed as values in the deck. The chart illustrates the series, but precise month-by-month figures are not reproduced here.
Source stated in presentation: Shopify orders by month. November periods are partial; July 2026 is the peak month in the returned series.
Back to top ↑Data notes
Clear reporting basis for investor review
| Item | Figure shown | Basis in the supplied presentation |
|---|---|---|
| Total sales | PKR 40.37M | Management-reported trailing twelve-month overview |
| USD equivalent | $145.9K | Equivalent presented alongside management-reported sales |
| Total sales in Shopify analytics | PKR 39.98M / ≈ US$144.5K | Shopify analytics, 11 Nov 2025–11 Nov 2026 |
| Comparable Shopify sales, Jan–13 Nov 2025 | PKR 27.27M / ≈ US$98.6K | Shopify analytics sales, same-period comparison |
| Comparable Shopify sales, Jan–13 Nov 2026 | PKR 36.30M / ≈ US$131.2K | Shopify analytics sales, same-period comparison; +33.1% versus 2025 |
| Comparable orders, Jan–13 Nov | 8,646 → 12,671 | Shopify orders; +46.6% versus 2025 |
| Orders | 13,959 | Shopify analytics for the same stated date range; rounded to 14k+ elsewhere in the deck |
| Peak monthly orders | 1,499 | July 2026, as described in the operating traction slide |
The presentation does not explain the difference between the management-reported PKR 40.37M sales total and the PKR 39.98M Shopify analytics total. The figures are retained with their stated labels rather than combined or reconciled here.
Financial amounts are shown in both PKR and US dollars where applicable. Approximate USD translations use the rate implied by the supplied deck (about PKR 276.70 per US dollar), held constant for comparisons and scenarios. Shopify actuals remain recorded in PKR; these translations are not historical FX conversions.
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